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03 / ABOUT

20 years of creating with technology.

LABXR.art is a digital creation studio and technology experimentation laboratory based in CDMX. We bridge the gap between intangible code and perceptible physical space — transforming data, light, hardware, and narrative into memorable human experiences.

MANIFESTO

We do not execute standard requirements; we explore the boundaries of what is possible.

LABXR.art is a digital creation lab, sensory engineering studio, and spatial experimentation unit. We bridge the gap between intangible code and perceptible physical space — transforming data, light, hardware, and narrative into memorable human experiences.

We understand technology not as a support tool, but as the artistic and narrative medium of our time. From a custom microcontroller reading a visitor's pulse to an immersive spatial environment, we engineer the intersection where physical and digital realities become one.

ART & NARRATIVE

CODE & SOFTWARE

HARDWARE & SPACE

OPERATING MODEL

Commercial × Experimental

We operate on a dual-core model: delivering high-impact projects for brands and institutions while maintaining unrestricted R&D for artistic exploration.

COMMERCIAL

Rigor & Business

  • Guaranteed delivery on tight deadlines
  • Technical robustness for public spaces and permanent museums
  • Clear impact metrics, engagement rate, and dwell time
  • Proven ROI for brands and cultural institutions

EXPERIMENTAL

Innovation & Art

  • Self-funded R&D free from client constraints
  • Rapid prototyping with emerging sensors and hardware
  • Artistic collaborations and conceptual installations
  • Open-source creative coding, shaders, and physics experiments

20-YEAR EVOLUTION

Two decades of technological exploration.

From early web interactivity to spatial computing, we've mastered every major technological wave before it hit the mainstream.

2000s 2000 — 2009

Web Interactivity & Rich Media

The dawn of interactive web experiences. Flash, early JavaScript, and the first experiments in digital storytelling.

KEY MILESTONES

  • Launched first interactive web platform (2002)
  • Pioneered rich media campaigns for Latin American brands (2005)
  • Developed custom CMS solutions for cultural institutions (2007)
  • Created award-winning interactive documentaries (2009)
2010s 2010 — 2019

Projection Mapping & Physical Spaces

Moving beyond screens into physical environments. Large-scale projection mapping, interactive installations, and spatial experiences.

KEY MILESTONES

  • First architectural projection mapping installation (2011)
  • Interactive museum exhibits for national institutions (2013)
  • Real-time motion tracking for live performances (2015)
  • Custom sensor systems for retail environments (2017)
  • Large-scale public art installations in CDMX (2019)
2020s 2020 — 2024

Creative Coding, Sensors & IoT

Deepening technical expertise. Custom hardware, computer vision, IoT integration, and advanced creative coding.

KEY MILESTONES

  • Custom LiDAR tracking systems for immersive spaces (2020)
  • Real-time data visualization dashboards (2021)
  • IoT-enabled interactive environments (2022)
  • Computer vision for gesture-based interfaces (2023)
  • Multi-sensor fusion for spatial computing (2024)
Today 2025 — Beyond

XR, Spatial Computing & Hybrid Spaces

The convergence of physical and digital. Extended reality, spatial computing, AI integration, and hybrid experiences.

KEY MILESTONES

  • WebXR experiences for global brands (2025)
  • Spatial computing prototypes for retail and culture
  • AI-driven interactive installations (in development)
  • Hybrid physical-digital experiences (ongoing R&D)

GLOBAL REACH

CDMX · MEXICO

Based in Mexico City, collaborating with institutions and brands worldwide.

HUB

MEXICO CITY

CDMX · 19.43° N

MARKETS

  • Mexico
  • United States
  • Latin America
  • Europe

COLLABORATIONS

  • Museums & Cultural Institutions
  • Global Brands
  • Creative Agencies
  • Research Labs

INITIATE

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Let's build what's next.

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